Wednesday, May 03, 2006

Random Thoughts – The Aesop Philosophy

(Extracted and reproduced in full from the Aesop Thinking)

As we refrain from further processing, our plant-derived ingredients create products that reflect the current seasons crops and, like the best wines, our results will vary from year to year. We consider this phenomenon an inherent feature of our line, and do not endeavour to synthetically disguise nature’s seasonal variations. From product batch to batch, therefore, you may note subtle shifts in aroma, colour and texture. We consider these seasonal nuances to be one of the pleasures of working with quality botanicals.

N.B. The above paragraph was extracted and reproduced in full from the philosophy essay of Aesop, an alternative beauty system of skin and wellbeing products developed for men and women seeking effective, botanical-based solutions. The entire write-up can be found under the Thinking section of the Aesop website
I have never encountered such prolific literary skills which sells an inherent weakness in a product as its strength so effectively and unabashedly. And I meant this as a compliment of the highest order.

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