Wednesday, December 15, 2010

Early To Rise - The Ultimate Customer Formula

(By Noah St. John)

Customers are the lifeblood of your business. Without customers -- people who buy your product or service -- you really don't have a business, do you? Duh!

Ask any business owner, and he'll tell you he wants more customers. Yet I say that you DON'T want more customers. What you want are more Evangelists.

What's an Evangelist? In this sense of the word, I mean someone who not only buys from you but tells everyone within earshot (and e-mailshot) how great you are.

There are three kinds of people who buy from you:
  1. Customer = someone who simply buys from you
  2. Referrer = someone who tells one or two people about you
  3. Evangelist = someone who tells everyone about you
So how do we move people from Customer to Referrer to Evangelist?

By using The Ultimate Customer Formula:

Want + Trust = Customer
Want x Trust = Referrer
Want x Love = Evangelist

Let's start with why someone becomes a Customer in the first place.

First, a person has a Want -- something they desire. It could be to alleviate a PAIN or to increase their PLEASURE. That pretty much covers human Want.

Then they find out about you (through something called marketing). And something they read, hear, see, or experience in your marketing makes them Trust that you will deliver to them the fulfillment of their Want.

If you do what you said you would do -- help fulfill their Want -- they are satisfied with their purchase. They are now your Customer because they Trust you.

So what do you do now?

That's where most businesses fail. They go, "Whew, we got another one. Okay, where do we get the next one?"

But don't you get it? You can get your next Customer -- or dozen Customers -- from that first satisfied Customer!

How? Simple: Make them feel good about their purchase. Ask if there's anything else you can do. See what else they need or want -- that they may not even have thought of. Ask questions that no one else is asking.

Or just be so much better than the other guys that your Customers have no choice but to choose you to fulfill their Want.

Let me give you an example...

I love Southwest Airlines. Why? There are dozens of reasons, but the most important one for me is that when I need to change a flight, I simply call their toll-free number and an ACTUAL HUMAN BEING picks up the phone and says, "Southwest, how can I help you?"

Then I change the flight and there is NO service fee! What do you know? Southwest treats my money as MY money!

I've flown other airlines, and paid as much as $450 for CHANGE FEES. Ridiculous!

Do you see what I just did? I just told everyone who's reading this newsletter how awesome Southwest Airlines is. I went from Customer right to Evangelist.

If I felt so-so about Southwest, I might tell one or two friends. That would make me a Referrer.

But because I love Southwest, I tell everyone about them -- even when I'm flying on other airlines!

How did it happen? I have a Want -- affordable, reliable airline service to take me where I need to go, AND actual human beings who answer the phone, AND no fees when I need to change a flight.

From the very first time I flew Southwest, they not only delivered the fulfillment of my Want -- they OVER-delivered by thinking of ways I hadn't even thought of to make my travel better and easier, and by being a company of real live human beings.

So I emotionally moved from I Trust Southwest to I LOVE Southwest.

How fitting that their stock ticker symbol is LUV.

So here's The Ultimate Customer Formula again -- this time with the thoughts that go behind it:

Want + Trust = Customer

I want something and trust that you will deliver it to me.

Want x Trust = Referrer

I want something and trust that you will not only deliver it to me but that if I were to send a friend to you, you'd deliver it to them too.

Want x Love = Evangelist

I want something and not only trust that you will deliver it to me, you will over-deliver, take care of me in ways I hadn't even thought of, and you are a company of actual human beings.

That last part is particularly vital today. The word we see everywhere in marketing is transparency.

In the old days, you could hide behind a corporate shield and be immune to criticism. Those days are long gone.

People are amazed when I pick up the phone and call them to see if they're happy with their purchase, or personally respond to an e-mail they wrote me, or write back to them on my Facebook fan page.

My feeling is, why wouldn't I?

But the beauty is, very few of my competitors will ever pick up the phone and call people to connect with them.

Sure, it's more work for me. But it's work that I really enjoy doing. Plus, it cements me as the guy who actually CARES about how they're doing (which, as it happens, I do).

So, use The Ultimate Customer Formula and see what you can do today, this week, this month, and this year to move people from Customer to Referrer to Evangelist.

And isn't it amazing that the ultimate secret to success, yet again, is Love.

P.S. Noah St. John, Ph.D., is a lifestyle expert and #1 bestselling author of The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness. Stephen Covey says, "Noah's Secret Code of Success is about discovering within ourselves what we should have known all along -- we are truly powerful beings with unlimited potential." For a limited time, get the first 3 chapters of Noah's new bestseller, The Secret Code of Success, FREE at (

Sunday, December 05, 2010

Gratitude & Abundance!

(By Aine Belton)

Certain states of consciousness hold a resonance field that accelerates the manifestation of your desires.

Gratitude is certainly one of them!

Gratitude is a generating energy that will serve to attract more of anything you feel grateful for into your life.

In that sense it is a powerful abundance ally!

Gratitude aligns you to, and subsequently attracts, that which is for your highest good, and opens you to more of the love, joy, gifts and blessings the universe wishes to bestow.

Along with appreciation, gratitude opens your heart, raises your energy, and elevates you from even the darkest of states.

In feeling grateful for something or someone, you essentially 'receive' it, as well as give to it from your heart, which effectively aligns your vibration to it, and directs your focus, attention and energy towards it, attuning your heart and mind to that which is positive.

Whatever you focus on grows, so when you appreciate someone, see their value and beauty and feel grateful for it, those qualities will expand and grow in your life.

When you focus on everything in your life you have to feel grateful for, and all the wonderful things, experiences and people you appreciate, the universe hands you more of the same!

It's a wonderful abundance expanding experience!

Gratitude is the sweet song of appreciation. It turns an experience, person or event into a gift that is received, for when you appreciate and feel grateful, you literally let the experience/quality in, and you also give to it. It is a wonderful exchange of positive energies.

When you feel grateful you experience more of your love, which enhances your state in a beautiful magical way.

You also get to experience all the beautiful qualities of that which you feel grateful for all over again! "Gratitude is a powerful tool. If you will allow yourself to feel grateful, your processing and programming can work immeasurably better... As you feel grateful for what you have, you start having more things about which to feel that gratitude."
- Lazaris

Keep a gratitude journal and write down at the end of each day 10 things you feel grateful for over the last 24 hours to assist you in experiencing more of this wondrous, generative, heart-opening energy.

When you do so, be sure to connect to the heart-felt feelings of gratitude, i.e. don't just make it a mental box-ticking process - really engage your emotions.

Add to that list a few things you are grateful to YOURSELF for, positive qualities, actions, traits and demeanours, how you've handled your day or any situations, how you've taken care of yourself or been kind to others, etc.

And lastly, be grateful to the FUTURE you're creating. You are a powerful manifesting being and when you begin to feel grateful for the dreams you are creating and person you are becoming, you begin to attract them more powerfully into your life, for you give the message to your subconscious mind they have already manifested.

P.S. Enclosed below is a message from the author:

Hi! I'm Aine! (That's 'Onya'- an Irish name!)

My 20 year journey into the realms of intuition has led to remarkable
rewards in all areas of my life; success, abundance, excellent health,
right-livelihood, the most amazing connections, opportunities, people,
magic moments and experiences, as well as profound states of being,
divine inspiration, vision, confidence and an oasis of love (and so much
more I wish I could squeeze into this sentence!!).

As importantly, my intuition has helped me to navigate obstacles, transform problems and challenges, and find the gifts in crises. It has offered the invaluable solutions of soul-level insight and the enhanced acuity of my inner senses with which to powerfully craft my world from the inside out.

Aine Belton